Creative Director with over 17 years of experience in film, advertising and marketing. Passionate about action sports and giving back.
Hi! My name is Eduardo Aurrecoechea and I have proven track record in brainstorming innovative ideas, developing appealing content by collaborating with production, graphic designing and content creation teams for promotional campaigns / marketing communications. I have demonstrated success in exploring business prospects, evaluating market trends, assessing data, while integrating latest technologies from conceptualization to completion of projects. I am instrumental in leading cross functional teams for implementation of tailored marketing plans with a focus on individual client requirements and resolving queries in timely manner. I am adept at streamlining project workflows, delegating tasks, and monitoring regular performance, while ensuring brand standards.
In my previous role with Google as a Creative Specialist,
I administer project management activities and delegated tasks as Video asset specialist. I facilitate the execution of creative video development for YouTube TrueView by consulting various brands and agencies. I simulate brand metrics’ performance in TrueView Skippable ads by devising data-based outline for artistic attributes. I implement creative guidance approaches for meeting marketing objectives, such as awareness, consideration and action via brand lift metrics of ad recall, consideration and purchase intent. I develop and document tutorials, training, steps, and formats to ensure best practices by collaborating with engineers, programmers, as well as marketing and other departments to improve technicalities in Director Mix.