ABOUT  Ed

press to zoom

press to zoom

press to zoom
1/2

Hi! My name is Eduardo Aurrecoechea and I have proven track record in brainstorming innovative ideas, developing appealing content by collaborating with production, graphic designing and content creation teams for promotional campaigns / marketing communications. I have demonstrated success in exploring business prospects, evaluating market trends, assessing data, while integrating latest technologies from conceptualization to completion of projects. I am instrumental in leading cross functional teams for implementation of tailored marketing plans with a focus on individual client requirements and resolving queries in timely manner. I am adept at streamlining project workflows, delegating tasks, and monitoring regular performance, while ensuring brand standards.

In my previous role with Google as a Creative Specialist,

I administer project management activities and delegated tasks as Video asset specialist. I facilitate the execution of creative video development for YouTube TrueView by consulting various brands and agencies. I simulate brand metrics’ performance in TrueView Skippable ads by devising data-based outline for artistic attributes. I implement creative guidance approaches for meeting marketing objectives, such as awareness, consideration and action via brand lift metrics of ad recall, consideration and purchase intent. I develop and document tutorials, training, steps, and formats to ensure best practices by collaborating with engineers, programmers, as well as marketing and other departments to improve technicalities in Director Mix.

premiere-pro-cc-icon-100363192-large (1)
adobe-after-effects-cc-vector-logo-2.jpg
AU.jpg
Adobe-Media-Encoder-CC-2018-Free-Downloa
ws_Adobe_Photoshop_Logo_2560x1440.jpg
New-FCP-X-Iconweb.jpg
Apple-Motion-Featured-image.jpg
EICU - Slate & Gold - Primary - for white background.png
ui_logos2021-02.png
Boondock_Nation_Logo_V1_08_31_2020.png
220px-OtterBox_logo.jpeg
NW-default_og-image.jpg
youtube-logo-new.jpg
fly-racing-logo-vector.png
Screen_Shot_2015-09-02_at_2.20.55_pm.0.0
Discover_Mediaworks_Logo_V1_08_31_2020.png
mm.png
b927ae19780d9e7f0dd32936ce27e609.jpeg
Best-Western-logo-design-2015.png
Denver-Broncos1.jpg
firehouse-subs-ames-77469_1561370456267.
9038a431f8f2064eff5abcf4f25d9870.png
google2.0.0.jpg
Evian.png