Ed Aurrecoechea
Creative Marketing Director with over 17 years of experience in film, advertising and marketing. Passionate about action sports and giving back.
Hi, I’m Ed Aurrecoechea, a passionate storyteller, marketer, and lifelong learner. Over the years, I’ve faced challenges, pursued dreams, and discovered the importance of discipline, patience, and unwavering belief. This book is my way of sharing what I’ve learned to help you navigate your own journey.
This book is a roadmap for understanding the internal process that drives us toward our goals. We don’t always see things as they are; we see them through the lens of what we know. In these pages, I’ll offer a clear, visual breakdown of how our minds navigate the pursuit of our dreams and the struggles we face along the way.
The tips and exercises within are backed by proven research, designed to help you stay committed, even when the journey gets tough. There’s a higher power within each of us, and my goal is to help you tap into that power. With this book, I aim to inspire you, motivate you, and guide you toward realizing your full potential—because you are capable of achieving more than you might believe.
"A Game-Changer for Anyone Chasing Big Goals!"
Reviewed by Sarah
"This book is a no-nonsense, kick-in-the-teeth kind of motivation that I didn’t know I needed. It doesn’t sugarcoat the process—it lays it out raw and real. The actionable steps and strategies are exactly what I’ve been looking for to finally stop procrastinating and get serious about my dreams. If you're ready to do the work and crush it, this is your guide. Highly recommend!"